Responsibility

A responsible company needs a clear stance. Moreover, it needs a comprehensible strategy so that this stance can realize its full potential. Dr. Straetmans is such a company.

The demand for sustainability specifically touches the cosmetics industry as well as us, its supplier and knowledge service provider, at a sensitive spot. After all, the genuine, cross-cultural idea of cosmetics is connected with people’s well-being – with their need for dignity, health, beauty and social acceptance.

Taking a look at the following subject areas, we would like to explain to you why and how we assume our responsibility – today and in the future.

The section on Dr. Straetmans guiding principles describes our values, overriding objectives and their benefits for our stakeholders.

Dr. Straetmans’ strategy of sustainable development defines the concept and the actions we take towards improving our performance with respect to sustainability.

The description of the central fields of action shows what we do specifically, which priorities we set, and how we incorporate sustainability into our core business.

We would like to become better in all areas, but certain initiatives are especially close to our heart: our lighthouses.

All these sections are the result of a current, intensive strategy process that we have been performing with many internal and external stakeholders – with a double benefit for Dr. Straetmans. It serves as a benchmark by which we can measure our actions. And it constitutes a step in our development, which has already achieved a lot in our company: it has generated an even greater sense of responsibility and awareness of sustainability among our employees, and it has led to the assignment of a special contact person in our regulatory affairs department for handling this issue.

Would you like more information or do you have any questions? Please send an e-mail to sustainability@dr-straetmans.de.

Guiding principle

Strategy

Central fields of action

Lighthouses