Hair Care

High quality raw materials are just one factor to successful product development. Knowledge and support when formulating with them is also key to bringing your ideas to market as fast as possible.

Having in-house, proven experts with many years of experience, Dr. Straetmans offers the complete package of services, to help guarantee your development success.

Our hair care laboratory offers you:
  • Combing force measurements – to evaluate the positive effect of added conditioners on detangling and smoothing in a formulation
  • Rubin dye testing – assessments of the build-up effect as an undesired phenomenon of conditioners
  • Curl retention analysis – measurement of retention of elasticity of the hair after application of film-forming agents
  • UV-bleaching – evaluation of the UV-protecting influence of conditioners of coloured hair
  • Electrostatic loading – testing the increase of volume due to electrostatic charging after combing
  • Sensory Studies – evaluation of the cosmetic benefit and sensorial profile of conditioners on skin and hair

…and this is just a small part of what we offer. Let us know how we can support your product innovation!