Why natural minimalistic cosmetics?

A minimalistic lifestyle aims at the reduction of complexity in everyday life and to focus on what is truly important. It is about simplicity, clarity and authenticity.

The principle of minimalism can be transferred to cosmetics by limiting the list of ingredients to the most essential. What else is closer to this idea than high quality, natural cosmetics?

This idea can be attractive for the growing number of consumers who are looking for trustworthy, safe and pure cosmetics. They wish to learn about the true benefits of their cosmetic products and to understand their composition for full transparency.

At the same time, such conscious consumers can be demanding when it comes to the sensory and efficacy of their personal care products. Minimalistic? Yes. Boring? No.

This collection gives ideas on how to minimalize cosmetics. Without a compromise on excitement and performance.

suggested formulations